The low price sensitivity for buying the specific brand is called?

Related Mcqs:

1. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

2. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

3. The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?

   A. marketer’s brand equity
   B. customer based brand equity
   C. knowledge based equity
   D. effective brand equity

4. The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?

   A. wheel of mega retailers
   B. wheel of retailing concept
   C. cycle of retailers
   D. retailers discount concept

5. The specific brand lines supplied to specific retailers are classified as _________?

   A. branded variants
   B. product variants
   C. sub-brand variants
   D. line variants

6. Customers are showing greater price sensitivity in their search for ___________.

   A. The right product
   B. The right service
   C. The right store
   D. Value

7. The parent brand if it is associated with multiple products in brand extension is called _________?

   A. family brand
   B. product extension
   C. sub-product
   D. parent company

8. The low involved buying behavior of consumers while perceiving significant differences between brands is called?

   A. complex buying behavior
   B. variety seeking buying behavior
   C. dissonance reducing buying behavior
   D. habitual buying behavior

9. To avoid complex buying situation, the buying of packaged solution from single seller is considered as?

   A. new task
   B. modified rebuy
   C. straight rebuy
   D. solutions selling

10. The customer buying behavior such as little planning before buying products is included in?

    A. convenient specialty products
    B. unsought products
    C. sought products
    D. convenient products