The generation born following ‘baby boomers’ is known as?

Related Mcqs:

1. The division of market as ‘baby boomers’, ‘Generation X’ and ‘Generation Y’ is example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

2. The generation born before 1964 and after World War II is classified as?

   A. generation X
   B. generation Y
   C. baby boomers
   D. both a and b

3. The employees of company can also contribute in idea generation and this source can be best classified as?

   A. internal idea sources
   B. external idea sources
   C. off shoring ideas
   D. outdated ideas

4. The ‘idea generation’ stage in new product development process does not include?

   A. internal idea sources
   B. external idea sources
   C. crowd sourcing
   D. on-boarding

5. After the idea generation through internal and external sources, the next step is?

   A. idea screening
   B. product screening
   C. customer screening
   D. raw material screening

6. The large societal forces that affects organizations close factors are known as?

   A. Microenvironment
   B. Macro environment
   C. Organizations environment
   D. Market environment

7. The well-known brand ‘Apple’ is related to brand personality trait of?

   A. ruggedness
   B. competence
   C. sophistication
   D. excitement

8. The resources such as oil, coal, gas and other minerals are known as?

   A. renewable resources
   B. non-renewable resource
   C. Both a and b
   D. none of above

9. The economies consuming their own industrial outputs are known as?

   A. subsistence economies
   B. industrial economies
   C. developing economies
   D. none of above

10. The co-branding is also known as ____________?

    A. dual branding
    B. brand building
    C. pure branding
    D. both A and B