The ‘value proposition’ is called brands?

Related Mcqs:

1. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand
   B. product extension
   C. brand extension
   D. sub-brand

2. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

   A. strivers
   B. non-strivers
   C. non-believers
   D. believers

3. Value proposition consists of?

   A. Differentiation
   B. Segmentation & targeting
   C. Positioning
   D. Both a and c

4. The detailed description of products, target market, competitors and customer value proposition is classified as?

   A. write-up
   B. write-down
   C. follow-up
   D. none of above

5. The value proposition in which customer is focused, is the result of ___________?

   A. targeting
   B. positioning
   C. extract target
   D. segmenting

6. The planning of target market and value proposition of firm is the part of ___________?

   A. tactical marketing plan
   B. strategic marketing plan
   C. firm’s financial plan
   D. market opportunities

7. The process of creating ‘Value Proposition’ is considered as __________?

   A. segment profitability
   B. segment positioning
   C. acid test segments
   D. marketing mix

8. According to ‘real-win-worth doing’ proposition, company analysis about competitive advantage is part of?

   A. real
   B. win
   C. worth doing
   D. less worthy

9. According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?

   A. real
   B. win
   C. worth doing
   D. less worthy

10. According to ‘real-win-worth doing’ proposition, analysis of checking profit potential for new product is part of?

    A. real
    B. win
    C. worth doing
    D. less worthy