The ‘Nivea’ introduced and markets product line for men including body wash and shaving gels is example of?

Related Mcqs:

1. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

2. If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?

   A. 4
   B. 6
   C. 24
   D. 30

3. The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?

   A. down-market stretch
   B. up-market stretch
   C. Two-way stretch
   D. left-market stretch

4. All the items including in product line that share more than one form of particular products are classified as ___________?

   A. factor of durability
   B. factor of performance
   C. product type
   D. item

5. According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?

   A. product line
   B. product class
   C. need family
   D. product family

6. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

7. The markets including buyers in other countries are called?

   A. business markets
   B. reseller markets
   C. government markets
   D. international markets

8. The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?

   A. Macro environment
   B. Microenvironment
   C. Both a and b
   D. None of above

9. The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?

   A. average width of product mix
   B. average length of product mix
   C. average depth of product mix
   D. consistency of product mix

10. The technique for product line length in which Company wants to add more product items in the present range is classified as _________?

    A. line deepening
    B. line filling
    C. line stretching
    D. line consistency