The marketing strategy starts with?

Related Mcqs:

1. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

2. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

3. The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as?

   A. target costing
   B. marginal costing
   C. learning curve costing
   D. demand based costing

4. The whole marketing strategy of a company should support?

   A. Point of Differentiation
   B. Positioning strategy
   C. Targeting
   D. Both b & c

5. The attempt of capturing a large territory by launching several front grand offensive marketing strategy is classified as ____________?

   A. encirclement attack
   B. flank attack
   C. frontal attack
   D. resource attack

6. The marketing strategy in which the firm focuses on unrelated industries is classified as ___________?

   A. market broadening
   B. market diversification
   C. market defense
   D. market stretching

7. The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

   A. individual marketing
   B. differentiated marketing
   C. mass marketing
   D. niche marketing

8. The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?

   A. differentiated marketing
   B. undifferentiated marketing
   C. mass marketing
   D. both A and C

9. The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

   A. push strategy
   B. pull strategy
   C. bundle strategy
   D. shallow strategy

10. The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?

    A. pull strategy
    B. bundle strategy
    C. shallow strategy
    D. push strategy