A. sought specialty products
B. augmented industrial product
C. unsought shopping products
D. unsought consumer products
Related Mcqs:
- Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation - Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets - The selling practice of companies in which company charges two or more prices without any difference in costs is classified as __________?
A. price functionality
B. price rebates
C. price discrimination
D. price leadership - The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?
A. one-level channel
B. Zero-level channel
C. Two-level channel
D. Three-level channel - The personal selling technique is frequently used in marketing mix designed for?
A. sought industrial products
B. specialty industrial products
C. shopping consumer products
D. augmented products - The products that requires aggressive personal selling efforts are considered as?
A. sought specialty products
B. augmented industrial product
C. unsought shopping products
D. unsought consumer products - The process of selling market offering for business use or resale purpose is classified as?
A. promoting
B. retailing
C. wholesaling
D. none of the above - In smaller companies, the pricing strategies are handled by?
A. divisional manager
B. top management
C. sales manager
D. marketing manager - The services provide by the companies that are beyond the performance and functioning of the product are classified as __________?
A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services - The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?
A. market penetration pricing
B. market skimming pricing
C. quality leadership pricing
D. push pricing strategy
