A. sought specialty products
B. augmented industrial product
C. unsought shopping products
D. unsought consumer products
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Related Mcqs:
- Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
- A. Reactive market orientation B. Proactive marketing orientation C. Total market orientation D. Impulsive market orientation...
- Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
- A. Business markets B. Global markets C. Consumer markets D. Nonprofit and governmental markets...
- The selling practice of companies in which company charges two or more prices without any difference in costs is classified as __________?
- A. price functionality B. price rebates C. price discrimination D. price leadership...
- The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?
- A. one-level channel B. Zero-level channel C. Two-level channel D. Three-level channel...
- The personal selling technique is frequently used in marketing mix designed for?
- A. sought industrial products B. specialty industrial products C. shopping consumer products D. augmented products...
- The products that requires aggressive personal selling efforts are considered as?
- A. sought specialty products B. augmented industrial product C. unsought shopping products D. unsought consumer products...
- The process of selling market offering for business use or resale purpose is classified as?
- A. promoting B. retailing C. wholesaling D. none of the above...
- In smaller companies, the pricing strategies are handled by?
- A. divisional manager B. top management C. sales manager D. marketing manager...
- The services provide by the companies that are beyond the performance and functioning of the product are classified as __________?
- A. empathy services B. value-augmenting services C. facilitating services D. assurance services...
- The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?
- A. market penetration pricing B. market skimming pricing C. quality leadership pricing D. push pricing strategy...
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