A. the fulfill management process
B. customer acquisition process
C. customer relationship management
D. corporate goals
Related Mcqs:
- The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?
A. forward direction
B. backward direction
C. leftward direction
D. rightward direction - In business buying process, the group having informal or formal power of approving suppliers is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - The guarantees of products by its manufacturers and offer payment terms are classified as _________?
A. price policy
B. distribution policy
C. conditions of sale
D. territorial rights - The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
A. Marketing concept
B. Selling concept
C. Production concept
D. Product concept - In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as_________?
A. fluctuating demand
B. stable demand
C. unstable demand
D. freeze demand - The emergency, goods and impulse goods are the types of __________?
A. convenience goods
B. shopping goods
C. unsought goods
D. specialty goods - The shopping goods that are similar in quality and have different prices to justify the comparisons of shopping goods are classified as ____________?
A. homogeneous shopping goods
B. heterogeneous shopping goods
C. impulse shopping goods
D. emergency shopping goods - The extra payment awarded for sales program and advertising is classified as ___________?
A. seasonal allowances
B. trade-off allowances
C. promotional allowances
D. trade-in allowances - The extra payment awarded to resellers for their participation in special programs is classified as __________?
A. allowance
B. offset discount
C. seasonal discount
D. equalizing discount - A company’s order-to-payment cycle is the part of ___________?
A. internal records
B. external records
C. private records
D. public records
