In the four Ps of marketing mix, the brand name can be classified as?

Related Mcqs:

1. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

2. The kind of product mix and marketing mix which appeals large number of buyers is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

3. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

4. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

5. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

6. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

7. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

8. The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?

   A. marketer’s brand equity
   B. customer based brand equity
   C. knowledge based equity
   D. effective brand equity

9. The process of changing one or more elements of marketing mix to improve sales is classified as?

   A. modifying marketing mix
   B. modifying raw material schedule
   C. modifying the product
   D. modifying the market

10. The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?

    A. brand valuation
    B. assets evaluation
    C. brand audit
    D. brand tracking studies