A. Microenvironment
B. Macro environment
C. Both a and b
D. None of the above
Related Mcqs:
- The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - The ‘marketing strategy statement’ first part consists of?
A. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement - The procedure in marketing which consists of enlisting opinion leaders as “brand ambassadors” is called?
A. Leading marketing
B. buzz marketing
C. online marketing
D. none of the above - The ‘marketing strategy statement’ third part consists of?
A. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement - The ‘marketing strategy statement’ the second part consists of?
A. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement - The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?
A. horizontal marketing system
B. vertical marketing system
C. static marketing system
D. flexible marketing system - In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - The differentiated marketing in comparison of undifferentiated marketing creates _______?
A. more total sales
B. less total sales
C. less total cost
D. more total purchases
