Developing Marketing Strategies and Plans

A. seasonal allowances
B. trade-off allowances
C. promotional allowances
D. trade-in allowances

A. employees’ salaries
B. labor wages
C. fixed costs
D. variable costs

A. supply
B. cost
C. discount and allowance
D. demand

A. season pricing
B. emergency pricing
C. channel pricing
D. time pricing

A. escalator clauses
B. reduction of discounts
C. unbundling
D. delayed quotation pricing

A. price-war traps
B. shallow-pockets traps
C. low-quality traps
D. all of above

A. analyzing prices of competitor’s
B. estimating costs
C. determining demand
D. select pricing objective

A. markup pricing
B. target return pricing
C. target return costing
D. markup costing

A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses

A. fourth-degree discrimination
B. second-degree price discrimination
C. first-degree price discrimination
D. third-degree discrimination