Developing Marketing Strategies and Plans

A. target profit pricing
B. break-even pricing
C. perceived value pricing
D. target return pricing

A. demand
B. supply
C. cost
D. discount and allowance

A. interactive
B. augmented
C. elastic
D. inelastic

A. total costs
B. augmented costs
C. variable costs
D. fixed costs

A. 5333
B. 6333
C. 7333
D. 4333

A. $18,000
B. $16,000
C. $340,000
D. $34,000

A. offset
B. buy back arrangement
C. barter
D. compensation deal

A. loss leader pricing
B. cash rebates
C. special customer pricing
D. special event pricing

A. break-even pricing
B. perceived value pricing
C. target return pricing
D. value pricing

A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses