A. analyzing prices of competitor’s
B. estimating costs
C. determining demand
D. select pricing objective
Related Mcqs:
- The pricing strategy which considers setting the price after designing marketing program is classified as?
A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricing - The forth step in personal selling process after completion of step consisting of approach is to?
A. prospecting and qualifying
B. follow up
C. closing
D. present and demonstrate - The third step in personal selling process after completion of pre-approach step is to?
A. prospecting and qualifying
B. handling objections
C. approach
D. presentation and demonstration - The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?
A. marketing channel design
B. intermediary channel design
C. horizontal channel design
D. vertical channel design - The way of entering foreign markets by setting up foreign manufacturing facilities is classified as?
A. direct investment
B. indirect investment
C. union ownership
D. export union - In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
A. communication
B. inspiration
C. simplifying
D. straddling - Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of ________?
A. One seller, many buyers
B. One buyer, many sellers
C. many sellers, many buyers
D. None of above - The price increasing technique in which customers are asked to pay today’s price as well as inflation increased before delivery of goods is classified as ___________?
A. escalator clauses
B. reduction of discounts
C. unbundling
D. delayed quotation pricing - The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?
A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses - The procedure of displacement of long-established resellers by new intermediaries is classified as?
A. horizontal mediation
B. multiple mediation
C. disinter mediation
D. vertical mediation
