Designing and Managing Services

A. customer groups
B. customer needs
C. technology
D. all of the above

A. demand side
B. supply side
C. complementary side
D. descriptive side

A. interactive marketing
B. internal marketing
C. external marketing
D. descriptive marketing

A. descriptive marketing
B. interactive marketing
C. internal marketing
D. external marketing

A. reliability and empathy
B. responsiveness
C. assurance and tangibles
D. all of the above

A. government sector
B. private non-profit sector
C. manufacturing sector
D. business sector

A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services

A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods

A. complementary pricing
B. differential pricing
C. reservation pricing
D. non-peak pricing

A. minor qualities
B. search qualities
C. credence qualities
D. experience qualities