A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
Customer Driven Marketing Strategy
Customer Driven Marketing Strategy
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing
A. contract manufacturing
B. joint ownership
C. management contracting
D. investment ownership
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation
A. intermarket segmentation
B. intramarket segmentation
C. international market
D. domestic markets
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. joint venturing
B. licensing
C. exporting
D. importing
A. product adaptation
B. straight product extension
C. product invention
D. communication adaptation
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing
