A. socio-economic community
B. economic community
C. geographical community
D. geo-political community
Customer Driven Marketing Strategy
Customer Driven Marketing Strategy
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. segment size and growth
B. segment structural attractiveness
C. company objective and resources
D. all of above
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. direct investment
B. indirect investment
C. union ownership
D. export union
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation
A. investment ownership
B. contract manufacturing
C. joint ownership
D. management contracting
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
