A. Saudi Arabia and Chile
B. Brazil and China
C. United States and Japan
D. both a and b
Customer Driven Marketing Strategy
Customer Driven Marketing Strategy
A. whole strategic view
B. whole channel view
C. whole product adaptation
D. whole communication adaptation
A. geographic segmentation
B. income segmentation
C. psycho graphic segmentation
D. behavioral segmentation
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. smaller firms
B. larger firms
C. business giants
D. retail store
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. global firm
B. expanding firm
C. premium firm
D. challenger firm
