A. premium database
B. customer database
C. event database
D. rebate database
Customer Driven Marketing Strategy
Customer Driven Marketing Strategy
A. direct mail marketing
B. catalog marketing
C. personal selling
D. all of above
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation
A. exporting
B. importing
C. joint venturing
D. licensing
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
A. raw material exporting economies
B. subsistence economies
C. emerging economies
D. industrial economies
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. contract manufacturing
B. joint ownership
C. management contracting
D. investment ownership
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
