The Coca-Cola’s “Good Morning” campaign promotes consumption of soft drink in morning is an example of?

Related Mcqs:

1. Coca-Cola creates marketing programs targeting teen agers world widely is an example of?

   A. intermarket segmentation
   B. intramarket segmentation
   C. income segmentation
   D. psychographic segmentation

2. The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?

   A. rational selling strategy
   B. push strategy
   C. pull strategy
   D. moral selling strategy

3. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

   A. Business markets
   B. Global markets
   C. Consumer markets
   D. Nonprofit and governmental markets

4. If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as?

   A. differentiable segment
   B. non-differentiable segments
   C. intermarket segmentation
   D. intramarket segmentation

5. The General Electric converted, the low involvement into high involvement by introducing “Soft White” versions is classified as___________?

   A. linking product to engaging issue
   B. linking product to personal situation
   C. adding an important feature
   D. triggering emotions to personal values

6. The products or market offering bought by consumers for personal consumption are classified as?

   A. augmented product
   B. consumer products
   C. industrial products
   D. intangible services

7. Finding new segments and new users which can result in increased consumption of market offering is said to be?

   A. modifying marketing mix
   B. modifying raw material schedule
   C. modifying the product
   D. modifying the market

8. The markets in which the goods are bought for personal consumption by the individuals and households are called?

   A. business markets
   B. international markets
   C. consumer markets
   D. government markets

9. The stage when customers think about a brand under consumption situation is classified as ___________?

   A. brand salience
   B. brand performance
   C. brand imagery
   D. brand feelings

10. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

    A. mass marketing
    B. segmented marketing
    C. niche marketing
    D. micromarketing