A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix
Related Mcqs:
- The ‘value proposition’ is called brands?
A. full positioning
B. full targeting
C. full market segmentation
D. full competitive advantage - Value proposition consists of?
A. Differentiation
B. Segmentation & targeting
C. Positioning
D. Both a and c - The detailed description of products, target market, competitors and customer value proposition is classified as?
A. write-up
B. write-down
C. follow-up
D. none of above - The value proposition in which customer is focused, is the result of ___________?
A. targeting
B. positioning
C. extract target
D. segmenting - The planning of target market and value proposition of firm is the part of ___________?
A. tactical marketing plan
B. strategic marketing plan
C. firm’s financial plan
D. market opportunities - The value creating activities carried by internal departments of company are classified as?
A. Value chain
B. Value delivery network
C. Portfolio analysis
D. None of above - The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?
A. acid test
B. profitability test
C. product positioning strategy
D. segment attractiveness - According to ‘real-win-worth doing’ proposition, company analysis about competitive advantage is part of?
A. real
B. win
C. worth doing
D. less worthy - According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?
A. real
B. win
C. worth doing
D. less worthy - According to ‘real-win-worth doing’ proposition, analysis of checking profit potential for new product is part of?
A. real
B. win
C. worth doing
D. less worthy
