A written document that summarizes the marketing objectives and how to achieve them is called __________?

Related Mcqs:

1. The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?

   A. percentage of sales method
   B. affordable method
   C. competitive parity method
   D. objective and task method

2. The kind of strategy which is used by the company to achieve advertising objectives is classified as?

   A. advertising strategy
   B. advertising objective
   C. advertising messages
   D. advertising budget

3. The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?

   A. channel trade release
   B. channel distributive rights
   C. channel ordination
   D. channel conflict

4. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

   A. Reactive market orientation
   B. Proactive marketing orientation
   C. Total market orientation
   D. Impulsive market orientation

5. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

6. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

7. The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?

   A. channel coordination
   B. channel conflict
   C. channel trade release
   D. channel distributive rights

8. The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?

   A. horizontal marketing system
   B. vertical marketing system
   C. static marketing system
   D. flexible marketing system

9. The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

10. The differentiated marketing in comparison of undifferentiated marketing creates _______?

    A. more total sales
    B. less total sales
    C. less total cost
    D. more total purchases