All the costs customer expects to incur to buy any market offering is called __________?

Related Mcqs:

1. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

2. The set of customer’s having interest in market offering but lack of access to it is called __________?

   A. potential market
   B. available market
   C. target market
   D. penetrated market

3. The state which describes how well the market offering fulfill the customer’s needs, is considered as __________?

   A. brand imagery
   B. brand feelings
   C. brand salience
   D. brand performance

4. In ‘Butterflies’ group, the customer needs and company’s market offering has?

   A. Good fit
   B. Little fit
   C. Strong fit
   D. Limited fit

5. ?The fit between customer need and company’s market offering in ‘Strangers’ group is?

   A. Little fit
   B. Strong fit
   C. Good fit
   D. Limited fit

6. The process about how the individual customer come to know about the market offering, is classified as________?

   A. total set of brands
   B. brands awareness
   C. consideration set
   D. availability set

7. The benefits that customer’s views are essential to credible market offering are classified as ___________?

   A. competitive points of parity
   B. category points of parity
   C. desirable points of parity
   D. comparative points of difference

8. The research which is used to describe market potential of any market offering is best classified as?

   A. casual research
   B. exploratory research
   C. descriptive research
   D. both a and c

9. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

   A. print and broadcast media
   B. word-of-mouth influence
   C. buzz marketing
   D. display and online media

10. When any firm sells its market offering too many different market segments, it is classified as _________?

    A. product specialization
    B. market specialization
    C. single product concentration
    D. mass customization