A. positive brand equity
B. negative brand equity
C. buyer’s equity
D. market share equity
Related Mcqs:
- When customers do not react favorably for specific brand under same circumstances, is said to be __________?
A. buyer’s equity
B. market share equity
C. positive brand equity
D. negative brand equity - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity - The specific brand lines supplied to specific retailers are classified as _________?
A. branded variants
B. product variants
C. sub-brand variants
D. line variants - The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - If men and women responds differently to the marketing efforts for fast food then the segment should be considered as?
A. differentiable segment
B. non-differentiable segments
C. intermarket segmentation
D. intramarket segmentation - The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as ________?
A. customer segment pricing
B. product-form pricing
C. location pricing
D. channel pricing - In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
A. communication
B. inspiration
C. simplifying
D. straddling - Any occasion on which the brand or product is encountered by end customers is called __________?
A. customer touch point
B. company touch point
C. retailers touch point
D. relationship touch point
