A. competitive membership
B. category membership
C. position membership
D. target membership
Related Mcqs:
- The group of firm’s offer a class of products and substitutes for one another is classified as ___________?
A. industry
B. Corporation
C. organization
D. subsidiary - According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
A. product line
B. product class
C. need family
D. product family - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The individuals who use the products and initiate defining the product requirements are classified as_________?
A. users
B. influencers
C. deciders
D. initiators - The market which consists the large number of buyers of product that are supplied, rented or sold to others is classified as_________?
A. consumer market
B. business market
C. organization market
D. large markets - The failure of any product, that can have health risk for user is classified as_________?
A. financial risk
B. social risk
C. physical risk
D. functional risk - The product failure that cause opportunity cost of finding other market offering is classified as_________?
A. time risk
B. cost risk
C. availability risk
D. choice risk - The fear that product will not perform up to the expectations is classified as_________?
A. physical risk
B. functional risk
C. financial risk
D. social risk - The total features of the product functions, looks and features is classified as ___________?
A. differential returns
B. uncontrollable returns
C. controllable returns
D. design
