The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________?

Related Mcqs:

1. The brand association which can be made with the personal relevance is classified as _________?

   A. differentiability
   B. feasibility
   C. desirability
   D. deliverability

2. In brand dynamics, the relevance to consumer needs within an affordable price is classified as __________?

   A. performance
   B. advantage
   C. presence
   D. brand relevance

3. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

4. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

5. The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?

   A. competitor centered company
   B. customer centered company
   C. profit centered company
   D. market centered company

6. The number of common and distinctive elements of brand are reflected as ____________?

   A. brand earnings
   B. brand responsiveness
   C. brand architecture
   D. branding rate

7. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

   A. Business markets
   B. Global markets
   C. Consumer markets
   D. Nonprofit and governmental markets

8. The brand association which can be made because of internal resources and feasible commitment is classified as ___________?

   A. desirability
   B. deliverability
   C. differentiability
   D. feasibility

9. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

   A. communication
   B. inspiration
   C. simplifying
   D. straddling

10. The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

    A. brand value chain
    B. company supply chain
    C. direct supply chain
    D. indirect supply chain