A. targeting
B. positioning
C. extract target
D. segmenting
Related Mcqs:
- The detailed description of products, target market, competitors and customer value proposition is classified as?
A. write-up
B. write-down
C. follow-up
D. none of above - The planning of target market and value proposition of firm is the part of ___________?
A. tactical marketing plan
B. strategic marketing plan
C. firm’s financial plan
D. market opportunities - The ‘value proposition’ is called brands?
A. full positioning
B. full targeting
C. full market segmentation
D. full competitive advantage - Value proposition consists of?
A. Differentiation
B. Segmentation & targeting
C. Positioning
D. Both a and c - The process of creating ‘Value Proposition’ is considered as __________?
A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix - The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?
A. brand audit
B. brand tracking
C. brand valuation
D. brand evaluation - If customers perceive that price of product is less than the value it provides to customer then the customer?
A. would buy product
B. would not buy product
C. would get free products
D. would get discount - If customers perceive that price of product is greater than the value it provides to customer then the customer?
A. would get free products
B. would get discount
C. would buy product
D. would not buy product - According to ‘real-win-worth doing’ proposition, company analysis about competitive advantage is part of?
A. real
B. win
C. worth doing
D. less worthy - According to ‘real-win-worth doing’ proposition, analysis of checking profit potential for new product is part of?
A. real
B. win
C. worth doing
D. less worthy
