A. representative heuristic
B. motivation heuristic
C. expectancy heuristic
D. psychological heuristic
Related Mcqs:
- The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?
A. event marketing
B. sponsored marketing
C. online marketing
D. off deal marketing - The situation in which the company targets whole market with one similar offer is called as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The group of firm’s offer a class of products and substitutes for one another is classified as ___________?
A. industry
B. Corporation
C. organization
D. subsidiary - The guarantees of products by its manufacturers and offer payment terms are classified as _________?
A. price policy
B. distribution policy
C. conditions of sale
D. territorial rights - The pricing technique is used by sellers that offer their products in the bundles only is classified as __________?
A. pure bundling pricing
B. mix bundling pricing
C. Two-part bundle pricing
D. optional-feature pricing - All the products in category and line extensions a seller makes particularly is classified as _________?
A. brand line
B. sub-brand line
C. brand assortment
D. brand endorsement - The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
A. Product
B. Marketing
C. Production
D. Selling - Global marketers must decide ___________.
A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries
D. All of the above - Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation
D. Management-driven organization - Firstly, the marketers must think about?
A. Four Cs
B. Four Ps
C. Four Ds
D. Four Ts
