A. product components
B. supplier selection
C. buyer selection
D. trial suppliers
Related Mcqs:
- Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation - The technical personnel of the Company is classified as________?
A. initiators
B. users
C. influencers
D. providers - The recognition of extrinsic and interpersonal influences emphasize on strengthening of_________?
A. corporate brand
B. competitor’s brand
C. supplier’s brand
D. initiator brand - The group which can exert influences on other because of specialized knowledge and skills is called?
A. opinion leader
B. leading adopters
C. influential
D. all of above - Administrator who assists in selection and deselection of purchasing goods and services by screening information about products are__________?
A. purchasing agents
B. system agents
C. evaluation agents
D. awareness agents - The individuals who have formal authority in selection of supplier’s are classified as________?
A. approvers
B. deciders
C. buyers
D. evaluators - The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?
A. nominal selling
B. territorial selling
C. team selling
D. group selling - The stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?
A. supplier selection
B. proposal solicitation
C. supplier search
D. order-routine specification - Each member of selected sample has equal chance of selection in?
A. stratified random sample
B. cluster sample
C. simple random sample
D. convenience sample - To form significant picture of the world, the process of information selection, organizing and interpreting is referred as?
A. perception
B. brand image
C. self-concept
D. self-image
