A. characteristics of buyers
B. buyer’s decision process
C. the cultural environment
D. both a and b
Related Mcqs:
- The ‘buyer’s black box’ consists of?
A. characteristics of buyers
B. technological factors
C. the cultural environment
D. the economic environment - The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___
A. Australian auctions
B. English auctions
C. Dutch auctions
D. Sealed-bid auctions - The market which consists the large number of buyers of product that are supplied, rented or sold to others is classified as_________?
A. consumer market
B. business market
C. organization market
D. large markets - The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
A. Marketing concept
B. Selling concept
C. Production concept
D. Product concept - The kind of reduction made to those buyers who buy large volumes of products is classified as?
A. cash discount
B. seasonal discount
C. functional discount
D. quantity discount - The stage which concludes the supplier’s performance assessment by business buyers is classified as?
A. supplier selection
B. proposal solicitation
C. performance review
D. order-routine specification - The kind of product mix and marketing mix which appeals large number of buyers is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The markets including buyers in other countries are called?
A. business markets
B. reseller markets
C. government markets
D. international markets - The buying mode which requires additional participants at buyers and suppliers end is best classified as__________?
A. modified buyers
B. modified task
C. modified rebuy
D. modified buy - The business buyers convert all the benefits and costs into___________?
A. corporate terms
B. monetary terms
C. approving terms
D. influencing terms
