A. characteristics of buyers
B. technological factors
C. the cultural environment
D. the economic environment
Related Mcqs:
- The ‘buyer’s black box’ consists of?
A. characteristics of buyers
B. buyer’s decision process
C. the cultural environment
D. both a and b - The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___
A. Australian auctions
B. English auctions
C. Dutch auctions
D. Sealed-bid auctions - The market which consists the large number of buyers of product that are supplied, rented or sold to others is classified as_________?
A. consumer market
B. business market
C. organization market
D. large markets - The discomfort at the buyers end caused by conflict in post purchase behavior is classified as?
A. cognitive dissonance
B. post purchase behavior
C. both a and b
D. none of the above - The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
A. Marketing concept
B. Selling concept
C. Production concept
D. Product concept - The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as?
A. point of purchase promotion
B. trade promotion
C. event promotion
D. off deal promotion - The wholesaling which is done directly to buyers or sellers rather than wholesaling through non-dependent wholesalers is classified as?
A. manufacturer’s sales branches
B. brokers
C. agent
D. drop shippers - The deciders and buyers in companies are classified as_________?
A. evaluators
B. approvers
C. buyers
D. selectors - The buying mode which requires additional participants at buyers and suppliers end is best classified as__________?
A. modified buyers
B. modified task
C. modified rebuy
D. modified buy - The potential number of buyers multiply average quantity show the ____________?
A. total demand potential
B. current demand
C. total market potential
D. total production potential
