A. social class
B. culture
C. subculture
D. both b and c
Related Mcqs:
- The division of market on the basis of separate needs and behaviors is called?
A. market segmentation
B. targeting
C. differentiation
D. positioning - The consumer’s and society’s long run interests are considered in?
A. Societal marketing concept
B. Market concept
C. Product concept
D. selling concept - The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - Segmentation on the basis of values and attitudes and behavioral patterns is an example of?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors - The buying situation in which purchases are ordered from suppliers on an approved list is classified as_________?
A. modified task
B. straight rebuy
C. new task
D. modified rebuy - The shared values, norms, stories and beliefs characterizing the organization are called __________?
A. organizational culture
B. departmental culture
C. business environment
D. analytical environment - The division of market as ‘baby boomers’, ‘Generation X’ and ‘Generation Y’ is example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of__________?
A. internal factors
B. external factors
C. social classes
D. economic variables - The organizational division which makes the decision on the amount of available resources is the part of __________?
A. corporate level
B. division level
C. business unit
D. decision level
