The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?

Related Mcqs:

1. The marketing which describes the skills to serve the clients is classified as _________?

   A. interactive marketing
   B. internal marketing
   C. external marketing
   D. descriptive marketing

2. The companies who are selling life insurances are selling?

   A. sought specialty products
   B. augmented industrial product
   C. unsought shopping products
   D. unsought consumer products

3. The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?

   A. one-level channel
   B. Zero-level channel
   C. Two-level channel
   D. Three-level channel

4. The kind of product mix and marketing mix which appeals large number of buyers is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

5. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

6. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

7. The religious groups and trade-union groups are best classified in _____________?

   A. primary groups
   B. secondary groups
   C. membership groups
   D. transaction groups

8. In marketing strategy, the advertising and personal selling can be referred as?

   A. Place
   B. Product
   C. Price
   D. Promotion

9. In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?

   A. one-level channel
   B. Zero-level channel
   C. Three-level channel
   D. Two-level channel

10. In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?

    A. Two-level channel
    B. Three-level channel
    C. One-level channel
    D. Zero-level channel