A. product & services
B. Information
C. Places
D. All of above
Related Mcqs:
- If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The research which is used to describe market potential of any market offering is best classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon - The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization - The products or market offering bought by consumers for personal consumption are classified as?
A. augmented product
B. consumer products
C. industrial products
D. intangible services - ?The fit between customer need and company’s market offering in ‘Strangers’ group is?
A. Little fit
B. Strong fit
C. Good fit
D. Limited fit - Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?
A. sales promotion
B. personal selling
C. public relations
D. advertising - The independent wholesaler which takes title of market offering is called?
A. agents and brokers
B. manufacturer’s sales branches
C. voluntary franchise chain
D. merchant wholesalers - The set of customer’s having interest in market offering but lack of access to it is called __________?
A. potential market
B. available market
C. target market
D. penetrated market
