A. agents and brokers
B. manufacturer’s sales branches
C. voluntary franchise chain
D. merchant wholesalers
Related Mcqs:
- The wholesaler who does not take title of market offering and represents sellers and buyers while performing fewer functions is considered as?
A. web wholesalers
B. brokers
C. agent
D. drop shippers - The wholesaler who only brings buyers and sellers closer by assisting in negotiations without taking title of market offerings is classified as?
A. manufacturer’s sales branches
B. brokers
C. agent
D. drop shippers - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as?
A. franchise
B. relative stores
C. chain stores
D. off price voluntary stores - The research which is used to describe market potential of any market offering is best classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon - The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization - The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - The whole cluster of benefits when company promises to deliver through its market offering is called _________?
A. value proposition
B. customer proposition
C. product proposition
D. brand proposition
