September 2021 - Page 6 of 132

The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________?

A. desirability
B. deliverability
C. differentiability
D. feasibility

A. desirability
B. deliverability
C. differentiability
D. feasibility

A. desirable points of parity
B. comparative points of difference
C. competitive points of parity
D. category points of parity

A. legitimate player
B. not legitimate player
C. straddle player
D. category point of difference

A. announcing category benefits
B. comparing to examples
C. relying product description
D. all of the above

A. services differentiation
B. faster differentiation
C. leverage differentiation
D. comparative differentiation

A. category points of parity
B. desirable points of parity
C. feasible points of parity
D. deliverable points of parity

A. segmenting
B. targeting
C. positioning
D. extract target

A. narrative branding
B. explained branding
C. potential branding
D. weak branding

A. competitive points of parity
B. category points of parity
C. desirable points of parity
D. comparative points of difference