A. unsought services
B. augmented services
C. industrial services
D. specialty products
Related Mcqs:
- The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
A. Marketing concept
B. Selling concept
C. Production concept
D. Product concept - The services such as repair and installation services are classified as __________?
A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services - According to categories of services mix, and the products that have no accompanying services are classified as ___________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The ‘banking services’ and ‘hotel services’ are examples of?
A. products
B. commodities
C. barter system
D. offered services - The hospitals, loan agencies, postal services and schools are examples of the services of __________?
A. government sector
B. private non-profit sector
C. manufacturing sector
D. business sector - The services or products that customers buy immediately after noticing are classified as?
A. augmented product or services
B. convenience products and services
C. shopping goods or services
D. sought products or services - The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?
A. event marketing
B. sponsored marketing
C. online marketing
D. off deal marketing - Considering the categories of services mix, the meal of restaurant is classified as example of __________?
A. pure services
B. major service with minor goods
C. tangible goods with accompanying services
D. pure tangible goods - The routine work of pricing, distribution and promotion of services to the customers is classified as ____________?
A. descriptive marketing
B. interactive marketing
C. internal marketing
D. external marketing - The set of all goods or services that are offered for sale by a specific buyer is classified as ________?
A. product assortment
B. product mix
C. product system
D. both A and B
