A. selective attention
B. selective distortion
C. selective retention
D. all of above
Related Mcqs:
- The perceptual process in which customers notice price deviation as stimulus is classified as_________?
A. selective shopping
B. selective ad watching
C. selective attention
D. selective noticing - The perceptual process in which customer’s remember good points about brand as compared to competing brand is___________?
A. selective noticing
B. selective shopping
C. selective attention
D. selective retention - The perceptual process in which people notice and usually anticipate is called___________?
A. selective attention
B. selective shopping
C. selective ad watching
D. selective noticing - The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?
A. selective attention
B. selective noticing
C. selective shopping
D. selective ad watching - When the brand equity is based on customer differences then the competition, it is based on _________?
A. price
B. cost
C. preferences
D. loyalty - An impel action by strong internal stimulus is being classified as__________?
A. learning
B. breaking
C. motivation
D. drive - The process of learning the differences from similar stimulus and adjusting responses accordingly is classified as_________?
A. discrimination
B. motivation drive
C. motivation cue
D. behavior learning - The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as _________?
A. projective techniques
B. graphic projection
C. situation projection
D. picture projection - The markets in which the goods are bought for production processes by the business owners are called?
A. business markets
B. international markets
C. consumer markets
D. government markets - The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
A. integrated marketing communications
B. integrated strategic channels
C. integrated outbound channels
D. none of the above
