A. innovators
B. early adopters
C. middle majority
D. laggards
Related Mcqs:
- The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages - In the product life cycle decline stage, the marketing objective is to?
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure - In the ‘decline stage of product life cycle’ the per customer cost is?
A. high
B. low
C. average
D. moderate - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The number of competitors in the decline stage of product life cycle are?
A. few
B. continuously growing
C. stable but begins declining
D. declining in number - In the product life cycle, the decline stage consists of?
A. low sales
B. rapidly rising sales
C. peak sales
D. declining sales - The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
A. customer value analysis
B. corporate image analysis
C. strategic behavior analysis
D. benchmarking - The number of customers or potential customers who will help in company’s growth is classified as __________?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base - The customers of products or services in product life cycles introductory stage are classified as?
A. innovators
B. early adopters
C. middle majority
D. laggards - The stage when customers think about a brand under consumption situation is classified as ___________?
A. brand salience
B. brand performance
C. brand imagery
D. brand feelings
Mcq Added by: admin