A. demographic analysis
B. socio cultural environment analysis
C. competitor’s analysis
D. natural environment analysis
Related Mcqs:
- The brand which competes with others and focuses on competitive analysis is best classified as _________?
A. competitive frame of reference
B. visual frame of reference
C. positioned frame of reference
D. extended frame of reference - The consumer’s seek, for the answer of ‘how we like to view ourselves’ is a concept named by__________?
A. self-concept
B. self-monitors
C. ideal self-concept
D. actual self-concept - The consumers who seek the answer of ‘how we see ourselves’ is a concept named_________?
A. ideal self-concept
B. actual self-concept
C. self-concept
D. self-monitors - According to SWOT analysis, the analysis of Opportunities & Threats is part of?
A. Internal environment
B. External environment
C. Both a and b
D. None of the above - The benefits that customer’s views are essential to credible market offering are classified as ___________?
A. competitive points of parity
B. category points of parity
C. desirable points of parity
D. comparative points of difference - The tendency to which results of innovation are communicated to others is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The retailers that provide more specialty goods than others and therefore provide more assistance to customers while shopping are classified as?
A. limited service retailers
B. super retailers
C. full-service retailers
D. self-service retailers - The market which consists the large number of buyers of product that are supplied, rented or sold to others is classified as_________?
A. consumer market
B. business market
C. organization market
D. large markets - The defense in which market leader attacks and hits the others flank is classified as ___________?
A. counteroffensive defense
B. preemptive defense
C. offensive defense
D. position defense - When the brand equity is based on customer differences then the competition, it is based on _________?
A. price
B. cost
C. preferences
D. loyalty
