A. consideration set
B. availability set
C. total set of brands
D. brands awareness
Marketing Mcqs
Marketing Mcqs for preparation. These MCQs Covers Introduction to Marketing, Marketing Management, Product & Product Mix, New Product Development, Price, Place (Distribution), Promotion (Communication), Consumer Behavior, Marketing Mix. These Marketing questions are very important for all type of exams conducted by Fpsc, Nts, Kppsc, Ppsc, Spsc, Bpsc, Ots, Uts, Pts, Cts, Ats, etea and other testing agencies of Pakistan.
A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B
A. drive
B. motivation
C. learning
D. cues
A. adding an important feature
B. triggering emotions to personal values
C. linking product to engaging issue
D. linking product to personal situation
A. laddering
B. motivation hierarchy
C. intentional hierarchy
D. sampling hierarchy
A. central route
B. value route
C. motivation route
D. elaboration route
A. psychological processes
B. motivation process
C. buying process
D. monitoring process
A. motivation
B. intensity
C. demonization
D. psychogenic factors
A. personal sources
B. commercial sources
C. public sources
D. experimental sources
A. rational
B. motivation
C. biogenic factors
D. self-concept
