A. define research objectives
B. develop research plan
C. implement research plan
D. none of above
A. open ended question
B. close ended question
C. Both a and b
D. none of above
A. Overall company strategies
B. Overall company objectives
C. Overall department objectives
D. Overall marketing objectives
E. All of the above
Submitted by: Rashid Mehmood
A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation
D. Management-driven organization
A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focus
A. Organized resistance, slow learning, and fast forgetting
B. Management, customer reaction, competitive response
C. Decreased profits, increased R&D, additional distribution
D. Forecasted demand, increased sales expense, increased inventory costs
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation
A. Production Concept
B. Selling Concept
C. Marketing Concept
D. Buying Concept
A. Product
B. Marketing
C. Production
D. Selling