A. Better prices
B. Well-established brand names
C. One-on-one communications
D. direct selling capability
0
In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
0
Rising promotion costs and shrinking profit margins are the result of ___________.
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s)
0
Customers are showing greater price sensitivity in their search for ___________.
A. Changing technology
B. Globalization
C. Deregulation
D. Heightened competition
0
Many countries have ________ industries to create greater competition and growth opportunities.
A. The right product
B. The right service
C. The right store
D. Value
0
The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
A. open-market
B. deregulated
C. regulated
D. scientifically segmented
0
In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
A. Age of Globalization
B. Industrial Age
C. Information Age
D. Production Age
0
Global marketers must decide ___________.
A. Vertical Integration
B. Horizontal Integration
C. beta Market
D. Meta Market
0
In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries
D. All of the above
0
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A. Brand image
B. Distribution
C. Promotion
D. Price
Download App