Creating Long-term Loyalty Relationships

A. product benefits
B. services benefit
C. image benefit
D. all of the above

A. customer lifetime value
B. customer purchases value
C. customer cost incurred
D. customer relationships

A. dissatisfaction
B. superior value
C. profitable customers
D. satisfied customers

A. total customer cost
B. psychological cost
C. personal benefits
D. image benefits

A. satisfied customers
B. dissatisfied customers
C. customer retention
D. customer conversion

A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management

A. conversion rates
B. marketing rates
C. shopping rates
D. loyalty rates

A. total economic cost
B. total functional cost
C. total customer cost
D. total sampling cost

A. assessing the attributes importance
B. assessing the company’s performance
C. monitoring competitor’s performance
D. both B and C

A. value proposition
B. customer proposition
C. product proposition
D. brand proposition