A. total customer cost
B. psychological cost
C. personal benefits
D. image benefits
Related Mcqs:
- The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate __________?
A. purchase cycle cost
B. cost of responsiveness
C. life cycle cost
D. assurance cost - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be __________?
A. $33.75
B. $30.75
C. $25.75
D. $28.75 - The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?
A. total customer benefit
B. total customer cost
C. total economic cost
D. total functional cost - If the variable cost is $40 for and the fixed cost is $20 then the total cost is?
A. $80
B. $20
C. $40
D. $60 - If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is?
A. $14.67
B. $18.67
C. $20.67
D. $25.67 - If the fixed cost is $18000 and the variable cost is $16000 then the total cost is _________?
A. $18,000
B. $16,000
C. $340,000
D. $34,000 - Segmentation of international markets on the basis of monetary regulations is an example of?
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
