Creating Long-term Loyalty Relationships

A. business database
B. customer database
C. databases marketing
D. company marketing

A. shareholder value
B. base value
C. retention value
D. marketer’s base value

A. customer funnel
B. company funnel
C. marketing funnel
D. retailers funnel

A. company relationship management
B. supplier management
C. retailer’s management
D. customer relationship management

A. company database
B. individual database
C. customer database
D. detailed database

A. assessing quantitative importance
B. examining specific segment
C. monitoring customer value
D. identifying benefits

A. satisfaction
B. dissatisfaction
C. distinctive proposition
D. superior value