A. business database
B. customer database
C. databases marketing
D. company marketing
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The aggregate value of customer’s base is classified as _________?
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In the buyer decision process, the percentage of potential customers in a given target market is called __________?
A. shareholder value
B. base value
C. retention value
D. marketer’s base value
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The process of managing information about customers to maximize loyalty is said to be _________?
A. customer funnel
B. company funnel
C. marketing funnel
D. retailers funnel
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The collection of individual customer comprehensive information which is accessible and actionable is classified as __________?
A. company relationship management
B. supplier management
C. retailer’s management
D. customer relationship management
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The second step in ‘customer value analysis’ is ________?
A. company database
B. individual database
C. customer database
D. detailed database
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A persons feeling of pleasure which results in products performance that match expectations is called __________?
A. assessing quantitative importance
B. examining specific segment
C. monitoring customer value
D. identifying benefits
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