The second step in ‘customer value analysis’ is ________?

Related Mcqs:

1. The third step in the customer’s value analysis is __________?

   A. assessing the attributes importance
   B. assessing the company’s performance
   C. monitoring competitor’s performance
   D. both B and C

2. The first step in analysis of customer value is to __________?

   A. identify customer’s value attributes
   B. assessing the attributes importance
   C. assessing the company’s performance
   D. assessing the competitor’s performance

3. If customers perceive that price of product is less than the value it provides to customer then the customer?

   A. would buy product
   B. would not buy product
   C. would get free products
   D. would get discount

4. If customers perceive that price of product is greater than the value it provides to customer then the customer?

   A. would get free products
   B. would get discount
   C. would buy product
   D. would not buy product

5. The second step of value based pricing is to?

   A. determine incurred costs
   B. design product
   C. assess needs of customer
   D. set target price

6. According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?

   A. expected products
   B. basic product
   C. augmented products
   D. potential product

7. The forth step in personal selling process after completion of step consisting of approach is to?

   A. prospecting and qualifying
   B. follow up
   C. closing
   D. present and demonstrate

8. The third step in personal selling process after completion of pre-approach step is to?

   A. prospecting and qualifying
   B. handling objections
   C. approach
   D. presentation and demonstration

9. In the new product development process, after the analysis of business the next step to be taken is?

   A. test marketing
   B. One channel marketing
   C. penetration marketing
   D. individual marketing

10. The personal selling step in which the sales person asks for an order to the customer is classified as?

    A. shipper approach
    B. handling shipment
    C. closing
    D. follow up