A. assessing the attributes importance
B. assessing the company’s performance
C. monitoring competitor’s performance
D. both B and C
Related Mcqs:
- The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
A. customer value analysis
B. corporate image analysis
C. strategic behavior analysis
D. benchmarking - The third step in personal selling process after completion of pre-approach step is to?
A. prospecting and qualifying
B. handling objections
C. approach
D. presentation and demonstration - The first step in analysis of customer value is to __________?
A. identify customer’s value attributes
B. assessing the attributes importance
C. assessing the company’s performance
D. assessing the competitor’s performance - The second step in ‘customer value analysis’ is ________?
A. assessing quantitative importance
B. examining specific segment
C. monitoring customer value
D. identifying benefits - The third step of value based pricing is to?
A. assess needs of customer
B. set target price
C. determine incurred costs
D. design product - The number of customers or potential customers who will help in company’s growth is classified as __________?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base - The customized products and services for customers and interaction to individual customers are the part of _________?
A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management - The third step in new product development is?
A. product screening
B. business screening
C. systematic screening
D. concept development and testing - The third step of cost based pricing is to?
A. design a product
B. determine cost of product
C. set price based on cost
D. convince buyer about products value - The third step in the marketing research process is ___________?
A. collecting the information
B. analyzing the information
C. storing the findings
D. ignoring competitive prices
