Creating Long-term Loyalty Relationships

A. organizational culture
B. departmental culture
C. business environment
D. analytical environment

A. activity based accounting
B. cost based accounting
C. price based accounting
D. turnover based accounting

A. customer touch point
B. company touch point
C. retailers touch point
D. relationship touch point

A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base

A. customer proposition
B. value delivery system
C. product proposition
D. distinctive proposition

A. total customer benefit
B. total customer cost
C. total economic cost
D. total functional cost

A. database marketing
B. customer database
C. detailed database
D. company database

A. customer perceived value
B. company market value
C. customer affordability
D. customer reliability

A. identify customer’s value attributes
B. assessing the attributes importance
C. assessing the company’s performance
D. assessing the competitor’s performance

A. club membership programs
B. royalty programs
C. loyalty programs
D. group membership programs