The technique which tries to identify real cost of serving an individual customer is called ______?

Related Mcqs:

1. The adopter group who tries to come up with innovative ideas at higher risk is called?

   A. late majority
   B. early majority
   C. innovators
   D. early adopters

2. When the firm concentrates on serving needs of any specific customer group, it is considered as __________?

   A. product specialization
   B. market specialization
   C. single product concentration
   D. mass customization

3. The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called?

   A. freight on board origin pricing
   B. zone pricing
   C. basing point pricing
   D. uniform delivered pricing

4. The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?

   A. open-ended questionnaire
   B. close-ended questionnaire
   C. quantitative measures
   D. qualitative measures

5. The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?

   A. premium database
   B. customer database
   C. event database
   D. rebate database

6. The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?

   A. Macro environment
   B. Microenvironment
   C. Both a and b
   D. None of above

7. The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?

   A. sample
   B. coupon
   C. premium
   D. cash refunds

8. A person or company that yields a revenue more than the incurred costs of selling and serving is called __________?

   A. dissatisfaction
   B. superior value
   C. profitable customers
   D. satisfied customers

9. The collection of individual customer comprehensive information which is accessible and actionable is classified as __________?

   A. company database
   B. individual database
   C. customer database
   D. detailed database

10. The pricing technique used by sellers while selling individual products in bundles is _______?

    A. optional-feature pricing
    B. pure bundling pricing
    C. mixed bundling pricing
    D. pure bundling pricing