Company and Marketing Strategy

A. product & services
B. Information
C. Places
D. All of above

A. multiple niching
B. full frontal attack
C. expand market share
D. follow at a distance

A. rational concept
B. reminder concept
C. creative concept
D. persuasive concept

A. branding analysis
B. premium analysis
C. competitor analysis
D. corporate analysis

A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation

A. market follower
B. market niche
C. market challenger
D. market leader

A. geographic location
B. cultural factors
C. economic factors
D. all of above

A. customer value analysis
B. corporate image analysis
C. strategic behavior analysis
D. benchmarking

A. experimental research
B. ethnographic research
C. observational research
D. survey research

A. profit centered company
B. market centered company
C. competitor centered company
D. customer centered company