Company and Marketing Strategy

A. upper middles
B. working class
C. lower uppers
D. upper uppers

A. deliberate
B. guided by respect
C. skeptical
D. tradition bound

A. attainable
B. measureable
C. accessible
D. all of above

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors

A. awareness stage
B. interest stage
C. evaluation stage
D. adoption

A. expand market share
B. indirect attack
C. multiple niching
D. full frontal attack

A. outbound group
B. strategic group
C. inbound group
D. comparative group

A. The selling concept
B. The marketing concept
C. The product concept
D. The societal marketing concept

A. market challenger
B. market leader
C. market follower
D. market niche